L’Oréal Professionnel INOA
L’Oréal Professionnel is the No. 1 professional colour brand worldwide. Our products are infused with groundbreaking innovation – always with ultimate respect for the integrity of the hair.
In 1907, L’Oréal Professionnel invented haircolour and changed the face of hairdressing and beauty as we know it today. Being at the forefront of technology, L’Oréal Professionnel provides you with safe and innovative haircolour services to meet all of your needs, and is proud to be the no.1 professional colour brand worldwide.
INOA Ammonia-Free Haircolour Services
In 2010, L’Oreal revolutionised the hairdressing industry with the first ammonia-free permanent haircolour featuring revolutionary ODS* (Oil Delivery System) technology. INOA, innovation no ammonia, haircolour provides supreme respect for the hair and optimised scalp comfort. In 2011, the next innovation in INOA haircolour was introduced with INOA Suprême – the first age-defying ammonia-free haircolour with ODS* and uncompromised comfort. Ask for INOA at your salon today!
Permanent Hair Colour Services
Permanent colour is the best option when you want full grey coverage and a more drastic colour change.
Permanent colour is permanent and grows out over time. Try one of L’Oréal Professionnel’s various permanent colour brands and obtain beautiful long lasting colour results every time.
Demi-Permanent Haircolour Services
L’Oréal Professional introduces DIA Light & DIA Richesse, 2 complementary demi-permanent colour lines that together offer maximum flexibility, creativity and freedom. The results offer luminous tones, radiant reflects with incredible shine. Try DIA and fall in love today!
Lightening & Highlighting Services
From a few soft golden highlights to an all over blonde, L’Oréal Professionnel’s lightening pastes and bleach products allow your stylist the creative freedom to design an infinite array of trendy and customized blonde looks for you. L’Oréal Professionnel stylists are highly trained in a highlighting technique called “Balayage” – a French term that means “to sweep”. Colourists sweep or paint highlights onto the hair to create a natural look with depth and dimension.